{"id":614543,"date":"2025-09-04T17:23:22","date_gmt":"2025-09-04T17:23:22","guid":{"rendered":"https:\/\/pizzatoday.com\/?p=614543"},"modified":"2025-09-04T17:23:22","modified_gmt":"2025-09-04T17:23:22","slug":"pizza-marketing-ideas-that-resonate-building-blocks","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/pizza-marketing-ideas-that-resonate-building-blocks\/614543\/","title":{"rendered":"Pizza Marketing Ideas that Resonate | Building Blocks"},"content":{"rendered":"<p>The marketing of your pizzeria is a vital part of the operation. Many people think it is something you must hire someone or some company to do. I look at marketing like I look at everything else in business, it can be learned. Sometimes, you have to just throw everything at the wall, as they say, and see what sticks. As I\u2019ve said in the past, once you do that, and you find what works, you beat that horse to death.<\/p>\n<p>Sometimes, trying to figure out where to start is the hardest part. I love this analogy that I have always used. Day One of deciding you are going to start to become an active marketer is like you\u2019re a warship like back in the days of the pirates getting ready to set sail and leave the dock. Day after day, it is a voyage to parts unknown. As long as each day you are actively doing something with your marketing, you will look back in a year\u2019s time and not only see a difference, but your war chest will be filled, and your ship will be ready to go to battle year after year.<\/p>\n<p>Where do the ideas come, from, you may ask? We had a managers\u2019 meeting where I had a giant easel and wrote down every idea that the 40 managers came up with.<\/p>\n<h2><strong>Marketing Ideas<\/strong><\/h2>\n<h3>Events<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>All-you-can-eat wing night<\/li>\n<li>Anniversary parties<\/li>\n<li>Beer\/pizza tastings<\/li>\n<li>Bike night<\/li>\n<li>Book It<\/li>\n<li>Beer events<\/li>\n<li>Cocktail contests<\/li>\n<li>College nights<\/li>\n<li>College specials<\/li>\n<li>Holding car washes for charities in our parking lots<\/li>\n<li>Host live podcasts<\/li>\n<li>Guest bartenders<\/li>\n<li>Holiday parties<\/li>\n<li>Kids cooking classes<\/li>\n<li>Kids eat free day<\/li>\n<li>Late-night happy hour<\/li>\n<li>National holidays (including brand-new ones)<\/li>\n<li>Open mic nights<\/li>\n<li>Pizza-eating contest<\/li>\n<li>Secret menu<\/li>\n<li>Ticketed events<\/li>\n<li>Trivia night<\/li>\n<li>VIP events<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"second_para_all\"><div class=\"hs-cta-embed hs-cta-embed-195469617984\" style=\"max-width: 100%; max-height: 100%; width: 800px; height: 312px;\" data-hubspot-wrapper-cta-id=\"195469617984\">\n<div class=\"hs-cta-loading-dot__container\">\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<\/div>\n<div class=\"hs-cta-embed__skeleton\"><\/div>\n<picture><source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 480px)\" \/><\/picture> <picture><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23836458\/interactive-195469617984.png\" alt=\"nl-cta-cut_v2\" \/><\/picture>\n<\/div>\n<\/div>\n<h3>Specials<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Adding a \u201cchallenge\u201d menu item<\/li>\n<li>Bar exclusive specials (dine-in only)<\/li>\n<li>Beat-the-clock specials<\/li>\n<li>Buy-one-get-one frees on slow weekdays<\/li>\n<li>Catering promotions<\/li>\n<li>Coupons<\/li>\n<li>First-responder special<\/li>\n<li>First-of-the-month special<\/li>\n<li>Hospital staff discount<\/li>\n<li>Hotel front desk incentives<\/li>\n<li>New dessert promotion<\/li>\n<li>Sell slices for lunch<\/li>\n<li>Sports uniform discount<\/li>\n<li>Senior citizen discount<\/li>\n<li>PTA partnership<\/li>\n<li>Report card rewards for straight As<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><strong>\u201cA good plan, violently executed now, is better than a perfect plan next week.\u201d<\/strong><\/p>\n<p>\u2013 Gen. George S. Patton<\/p><\/blockquote>\n<h3>Advertising<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Business-building flyers<\/li>\n<li>Handing out menus at local conventions<\/li>\n<li>Customer surveys<\/li>\n<li>Door hangings<\/li>\n<li>Sell merch<\/li>\n<li>Trick-or-treat coupons<\/li>\n<li>Ten receipts, free pizzas<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Other<\/h3>\n<ul>\n<li>Business card fishbowl<\/li>\n<li>Business of the week<\/li>\n<li>Cooking classes<\/li>\n<li>Customer sweepstakes<\/li>\n<li>Early-bird specials<\/li>\n<li>Hot-and-ready pizzas<\/li>\n<li>Selling pizzas at sporting events<\/li>\n<li>Staff contests for upselling<\/li>\n<\/ul>\n<h2><strong>Marketing That Resonates<\/strong><\/h2>\n<p>As you can see, there are a ton of random ideas, but I am sure there are a few that resonate with you. Many resonated with us, and we implemented many of the ideas. We have done specifically really well with offering discounts on specific days, along with taking advantage of having so many holidays, such as \u201cNational Calzone Day.\u201d In the next installment, I will break down exactly how to implement ideas into your pizzeria and marketing plan.<\/p>\n<p><strong>Nick Bogacz<\/strong>\u00a0is the founder and president of\u00a0<a href=\"https:\/\/worldsbestpizza.com\/\" target=\"_blank\" rel=\"noopener\">Caliente Pizza &amp; Draft House<\/a>\u00a0in Pittsburgh. Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/caliente_pizza\/?hl=en\" target=\"_blank\" rel=\"noopener\">@caliente_pizza<\/a><\/p>\n<div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_3_tb_body article-first-column\">\n<div class=\"et_pb_module et_pb_code et_pb_code_3_tb_body et_pb_sticky_module\">\n<div class=\"et_pb_code_inner\">\n<div class=\"social-share-buttons\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_4_tb_body article-second-column et-last-child\">\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body post-body-content\">\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-614450 alignleft\" src=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/09\/FC_PIZ_0925_CoverSpine-218x300.jpg\" alt=\"\" width=\"218\" height=\"300\" srcset=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/09\/FC_PIZ_0925_CoverSpine-218x300.jpg 218w, https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/09\/FC_PIZ_0925_CoverSpine.jpg 230w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/>Read the September 2025 Issue of Pizza Today Magazine<\/h4>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-xxs\" dir=\"ltr\">We\u2019ve packed this month\u2019s Pizza Today with game-changing insights that\u2019ll transform how you think about running your pizzeria. From cutting-edge AI inventory solutions to apple pizza inspiration that\u2019ll wow your fall customers, this issue is loaded with actionable advice you can implement right away. Get the inside scoop on when and why commissaries might make sense for your operation, and get the nitty-gritty details on location scouting that successful pizzeria owners swear by. Plus, breadsticks and garlic knots might seem simple, but these easy add-ons can dramatically boost ticket sales.\u00a0Go to the <a href=\"https:\/\/pizzatoday.com\/magazines\/september-2025\/\" target=\"_blank\" rel=\"noopener\">September issue<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The marketing of your pizzeria is a vital part of the operation. Many people think it is something you must hire someone or some company to do. I look at marketing like I look at everything else in business, it can be learned. Sometimes, you have to just throw everything at the wall, as they [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":614532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[],"topic":[3255,3254],"class_list":["post-614543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topic-brand-marketing","topic-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pizza Marketing Ideas that Resonate | Building Blocks - Pizza Today<\/title>\n<meta name=\"description\" content=\"Pizza marketing can be learned. Sometimes, you have to throw everything at the wall to see what sticks. 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