{"id":613806,"date":"2025-08-19T12:05:56","date_gmt":"2025-08-19T12:05:56","guid":{"rendered":"https:\/\/pizzatoday.com\/?p=613806"},"modified":"2025-08-27T16:25:29","modified_gmt":"2025-08-27T16:25:29","slug":"launching-a-mobile-pizzeria-where-to-set-up-part-13","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/launching-a-mobile-pizzeria-where-to-set-up-part-13\/613806\/","title":{"rendered":"Launching a Mobile Pizzeria: Where to Set Up (Part 13)"},"content":{"rendered":"<p><em>(Editor\u2019s note: This is the 13<sup>th<\/sup> installment in a series about opening a mobile pizzeria by Jason Cipriani, co-owner of\u00a0<\/em><a href=\"https:\/\/sipsandpies.com\/\" target=\"_blank\" rel=\"noopener\"><em>Sips &amp; Pies<\/em><\/a><em>.\u00a0You can read the other articles\u00a0<\/em><a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-the-series\/\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><em>.)<\/em><\/p>\n<p>Throughout <a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-the-series\/\" target=\"_blank\" rel=\"noopener\">the process<\/a> leading up to opening day \u2013 from <a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-finding-a-food-truck-or-trailer-part-5\/\" target=\"_blank\" rel=\"noopener\">picking a trailer<\/a> to <a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-get-licensed-part-6\/\" target=\"_blank\" rel=\"noopener\">getting licensed<\/a> and <a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-auto-insurance-part-10\/\" target=\"_blank\" rel=\"noopener\">insured<\/a> \u2013 we purposefully didn\u2019t approach any local business owners to ask if we could use their parking lot or facilities to sell pizza.<\/p>\n<p>Once we were licensed, however, the hunt was on. Truth be told, we didn\u2019t have to look very far to find two locations we\u2019re happy with. Although, we\u2019re open to (and plan on) exploring other options in the future.<\/p>\n<h2><strong>Lucky Locations<\/strong><\/h2>\n<p>So far, we\u2019ve set up at two different locations. One is an empty lot next door to where my wife works. Her boss was kind enough to offer us the space to use whenever we want, free of charge. We had a great turnout and reception from the local neighborhood at this location.<\/p>\n<p>However, the lot is located in the city, which effectively doubles the tax rate. If you read <a href=\"https:\/\/pizzatoday.com\/topics\/operations\/launching-a-mobile-pizzeria-pricing-pizzas-part-11\/\" target=\"_blank\" rel=\"noopener\">my column about pricing<\/a>, you may remember that we include taxes in our listed prices, making tax rates important to keep in mind.<\/p>\n<p>To use the empty lot, we had to provide the property owner with proof of liability insurance for Sips &amp; Pies and have them sign an agreement required by our local government stating we have permission to use the space.<\/p>\n<p>The second location we\u2019ve been using is a place I\u2019m familiar with; it\u2019s the same exact spot where I operated my drive through coffee shop over 20 years ago. The small building we had placed there was relocated years ago (leaving a literal imprint from a paving job that occurred while it was still in place).<\/p>\n<p>It\u2019s only a couple of miles down the road from us, outside city limits with a lower overall tax rate, has power running to the nearby light pole to power our prep station, is next to a busy highway with easy access, and the businesses in the shopping center drive a lot of traffic.<\/p>\n<p>The only problem? We didn\u2019t know the current owner of the shopping center. After asking around, we discovered not only who he was, but that he\u2019s a longtime friend of the family. A couple hours later, I was on the phone with him, getting permission to use the spot and electricity connection whenever we want.<\/p>\n<p>As a form of payment, I offered to make him a few pizzas each time we set up. He\u2019s yet to come by when we\u2019ve been there, however. He also signed the same agreement showing we have his permission to use the property.<\/p>\n<p>Both locations we\u2019ve relied on so far happened somewhat organically, and for that, we\u2019re fortunate.<\/p>\n<p>That said, several months prior to opening, we were in talks with a local brewery to have our grand opening there. They told us they wouldn\u2019t charge us anything to set up, nor did they want a cut of our sales. They just wanted their customers to have food available.<\/p>\n<p>Fast-forward to us being ready to do a grand opening and, well, they\u2019ve added a kitchen to their brewery and have stopped working with food trucks. So it goes, I guess.<\/p>\n<h2><strong>Food Truck Groups and Unions<\/strong><\/h2>\n<p>Over the past few months, a local food truck group has approached us on a few occasions and asked us to join. We\u2019ve yet to do so.<\/p>\n<p>Part of the reason is there\u2019s a $100 membership fee, and then you\u2019re required to pay $50 each time you set up at one of their events. Their main event takes place once per week at a local park, with a rotation of fellow food trucks and vendors.<\/p>\n<p>One piece of advice that stuck with me from Pizza Expo 2025 was to avoid joining any food truck groups that charge fees. Instead, once you get into a routine of setting up at various local events, you\u2019ll begin to network, and more opportunities will develop.<\/p>\n<p>And so, my wife and I decided that \u2013 at least for the near term \u2013 we don\u2019t plan to join any food truck unions or groups. We\u2019re happy with going it on our own, for now.<\/p>\n<h2><strong>Ask for Municipal Guides<\/strong><\/h2>\n<p>I wasn\u2019t aware until right before our first service that our municipality has a map showing where food trucks can and can&#8217;t be set up.<\/p>\n<p>Not only is there a color-coded <a href=\"https:\/\/puebloco.maps.arcgis.com\/apps\/webappviewer\/index.html?id=bfbf381458524cf2a290d98841b29e12\" target=\"_blank\" rel=\"noopener\">Mobile Food Vendor Location Restrictions<\/a> map, but I also have to reference the <a href=\"https:\/\/opendata-puebloco.hub.arcgis.com\/\" target=\"_blank\" rel=\"noopener\">city\u2019s Zoning Map<\/a> to identify the specific zone we\u2019ll be in, and include that detail on the permission slip we need signed. It\u2019s a little confusing to navigate either map, so you might need a decoder ring.<\/p>\n<p>To be clear, I only need to reference these maps when I\u2019m operating in city limits. In the surrounding county, which is where I live and our second location is, we don\u2019t have to worry about it at all.<\/p>\n<p>I\u2019m not sure how other municipalities decide where mobile food vendors can and can\u2019t set up, but I encourage you to ask if your location has a zoning or restriction map for food vendors.<\/p>\n<p><strong>JASON CIPRIANI<\/strong>\u00a0is the owner of\u00a0<a href=\"https:\/\/sipsandpies.com\/\" target=\"_blank\" rel=\"noopener\">Sips &amp; Pies<\/a>, a mobile wood-fired pizzeria serving Neapolitan-inspired pizza, in Colorado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Editor\u2019s note: This is the 13th installment in a series about opening a mobile pizzeria by Jason Cipriani, co-owner of\u00a0Sips &amp; Pies.\u00a0You can read the other articles\u00a0here.) Throughout the process leading up to opening day \u2013 from picking a trailer to getting licensed and insured \u2013 we purposefully didn\u2019t approach any local business owners to [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":613807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[2116,516,2119,2123,519,2117],"topic":[3254],"class_list":["post-613806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-how-to-launch-a-mobile-pizza-business","tag-location","tag-mobile-pizza-business","tag-mobile-pizza-pop-up","tag-pizzeria-location","tag-starting-a-pizza-food-truck","topic-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching a Mobile Pizzeria: Where to Set Up (Part 13) - Pizza Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/launching-a-mobile-pizzeria-where-to-set-up-part-13\/613806\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launching a Mobile Pizzeria: Where to Set Up (Part 13)\" \/>\n<meta property=\"og:description\" content=\"(Editor\u2019s note: This is the 13th installment in a series about opening a mobile pizzeria by Jason Cipriani, co-owner of\u00a0Sips &amp; Pies.\u00a0You can read the other articles\u00a0here.) 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