{"id":149599,"date":"2025-07-22T08:51:45","date_gmt":"2025-07-22T08:51:45","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&#038;p=149599"},"modified":"2025-09-02T18:55:22","modified_gmt":"2025-09-02T18:55:22","slug":"doubling-to-tripling-a-restaurants-slow-day-sales","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/","title":{"rendered":"Doubling to Tripling a Restaurant\u2019s Slow Day Sales"},"content":{"rendered":"<h2><strong>How one pizzeria operator increased sales on slow days at his restaurant<\/strong><\/h2>\n<p><a href=\"https:\/\/unclegspizza.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Uncle G\u2019s Pizza<\/strong><\/a> crushes sales on Fridays and Saturdays in Birmingham, Alabama. What about the rest of the week? Owner George Gilliam faced a common pizza restaurant issue, the <a href=\"https:\/\/pizzatoday.com\/topics\/industry-news\/summertime-blues-combat-your-summer-sales-slump-commentary\/\" target=\"_blank\" rel=\"noopener\">slow days<\/a>.<\/p>\n<p>Slow days create domino effects for pizzerias. They still require a significant staff. If you go too lean on staffing, customer service is impacted. Waste can increase when product must be prepped and not sold. Potential revenue is not being captured as consumers decide on dining options every day of the week.<\/p>\n<h3><strong>Birmingham, Alabama-based Uncle G\u2019s Pizza creates aggressive daily specials strategy to rebound slow sales days<\/strong><\/h3>\n<p>Instead of chalking it up as a loss and focusing on weekends, Gilliam set a strategy into motion to turn his slowest days into high-volume sales days. He focused on increasing sales with daily specials one slow day at a time until he covered the entire week. \u201cThis kind of aggressive weekday programming has brought in the traffic and revenue we needed on nights that used to be dead,\u201d he says. \u201cI\u2019ve built out a weekly schedule that gives people a clear reason to visit every single day.\u201d<\/p>\n<p>Let\u2019s examine how Gilliam approached each day and the order he tackled them.<\/p>\n<h4><strong>Wednesdays<\/strong><\/h4>\n<p>\u201cI first wanted to crack Wednesdays, and I just came out of the gate with a buy one, get one half off deal,\u201d he says. \u201cIt just wasn&#8217;t quite enough to get people to really care.\u201d So he went BOGO on whole pan pies. The deal focused on Detroit-style pies only, though the pizzeria is also known for its New York-style pizza. The BOGO deal worked. \u201cWhat used to be sub-$1,000 sales days are now consistently hitting $2,500 to $3,000.\u201d<\/p>\n<p>Gilliam moved onto another day that he wanted to boost sales.<\/p>\n<h4><strong>Tuesdays<\/strong><\/h4>\n<p>Gilliam rolled out a 90-percent off an appetizer with the purchase of a whole pie. With Uncle G\u2019s limited appetizer menu, attaching an app promo was feasible for a Tuesday.<\/p>\n<p>Recently, Gilliam added a Singo musical trivia event to Tuesday evening, which also increased beer sales.<\/p>\n<h4><strong>Thursdays<\/strong><\/h4>\n<div id=\"attachment_149601\" style=\"width: 410px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-149601\" class=\"wp-image-149601\" src=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/07\/Copy-of-Copy-of-Receive-1-one.jpg\" alt=\"pizza buffet, Daily Specials Weekly Calendar at Uncle G's Pizza, Birmingham, Alabama, boosting slow sales days\" width=\"400\" height=\"400\" \/><p id=\"caption-attachment-149601\" class=\"wp-caption-text\">Courtesy of George Gilliam.<\/p><\/div>\n<p>Uncle G\u2019s Pizza launched a Thursdays-only all-you-can-eat buffet for $14.99 and 11.99 for children 12 and under. He says, it\u2019s aggressive pricing but being priced in the sub $15 range tipped the scales for customers. \u201cWe\u2019ve seen those slow Thursdays double or even triple in sales.\u201d Uncle G. resides in a former CiCi\u2019s Pizza so retrofitting the restaurant to operate lunch and dinner buffets with a midday shutdown worked in the space and for the team.<\/p>\n<h4><strong>Sundays<\/strong><\/h4>\n<p>Sundays promotion became a Build Your Own New York-style pizza starting at $9.99 for a small and $16.99 for a large. \u201cSundays before that deal, we were doing like maybe averaging $1,200 in sales in the restaurant, and I think now we&#8217;re averaging around $1,800 to $2,000 with that deal,\u201d he says.<\/p>\n<h4><strong>Mondays \u00a0<\/strong><\/h4>\n<p>Then Monday was added to the schedule with a 20 percent off Detroit-style pizzas. Gilliam says Mondays are still challenging so he added Trivia to mix.<\/p>\n<p>&nbsp;<\/p>\n<p>Gilliam reiterates that these aren\u2019t new ideas. But he took a step back and evaluated strategies that will work for his restaurant, not overwhelm his kitchen and will drive Uncle G\u2019s bottom line up.<\/p>\n<p>The key to launching promotional strategies, Gilliam says, is having a limited and focused menu and pricing it so the promotional days can be absorbed.<\/p>\n<p>Going with grassroots marketing has been essential to strategies success. Uncle G\u2019s promotes the days through its social accounts, e-mail and in store. It\u2019s designed as weekly programming that Gilliam says people can build into their routines. \u201cIt takes time, and it takes really consistent messaging to get a new thing out to people and to make people understand it and have it be part of their routine.\u201d Gilliam is playing the long game with the strategy.<\/p>\n<p>&nbsp;<\/p>\n<p>Dive deeper into Gilliam\u2019s Slow Days conversation on The Hot Slice Podcast. Thursday, July 31, Gilliam goes one-on-one with Executive Editor Denise Greer about his slow days strategies and his thoughts and approach to AI in the pizza business. <a href=\"https:\/\/pizzatoday.com\/podcasts\/the-hot-slice\" target=\"_blank\" rel=\"noopener\">Go to podcasts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How one pizzeria operator increased sales on slow days at his restaurant Uncle G\u2019s Pizza crushes sales on Fridays and Saturdays in Birmingham, Alabama. What about the rest of the week? Owner George Gilliam faced a common pizza restaurant issue, the slow days. Slow days create domino effects for pizzerias. They still require a significant [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":149600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[3196],"topic":[3255],"class_list":["post-149599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-slow-day-sales","topic-brand-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doubling to Tripling a Restaurant\u2019s Slow Day Sales - Pizza Today<\/title>\n<meta name=\"description\" content=\"Discover how Uncle G\u2019s Pizza boosted sales on slow days with creative promotions, daily specials and grassroots marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doubling to Tripling a Restaurant\u2019s Slow Day Sales\" \/>\n<meta property=\"og:description\" content=\"Discover how Uncle G\u2019s Pizza boosted sales on slow days with creative promotions, daily specials and grassroots marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\" \/>\n<meta property=\"og:site_name\" content=\"Pizza Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PizzaToday\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T08:51:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T18:55:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/07\/UncleGsPizzaWeeklySpecials.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denise Greer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:site\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denise Greer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\"},\"author\":{\"name\":\"Denise Greer\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/8560dc107c04b8f503911f3ee557039b\"},\"headline\":\"Doubling to Tripling a Restaurant\u2019s Slow Day Sales\",\"datePublished\":\"2025-07-22T08:51:45+00:00\",\"dateModified\":\"2025-09-02T18:55:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/07\/UncleGsPizzaWeeklySpecials.jpg\",\"keywords\":[\"slow day sales\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\",\"url\":\"https:\/\/pizzatoday.com\/news\/doubling-to-tripling-a-restaurants-slow-day-sales\/149599\/\",\"name\":\"Doubling to Tripling a Restaurant\u2019s Slow Day Sales - 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