{"id":149363,"date":"2025-06-05T15:09:01","date_gmt":"2025-06-05T15:09:01","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&p=149363"},"modified":"2025-08-21T08:50:20","modified_gmt":"2025-08-21T08:50:20","slug":"connecticut-starts-friendly-food-fight-pizza-tourism-campaign","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/connecticut-starts-friendly-food-fight-pizza-tourism-campaign\/149363\/","title":{"rendered":"Connecticut Starts \u2018Friendly Food Fight\u2019 Pizza Tourism Campaign"},"content":{"rendered":"

When it comes to pizza, Connecticut is a drive-to<\/em> state, not a drive-through<\/em> state, according to Anthony M. Anthony, chief marketing officer for the state of Connecticut. Anthony is the mastermind behind Better Pizza in CT<\/a>, a campaign designed to promote pride among Connecticut residents and drive tourism to the state\u2019s independent pizzerias. This year, the state\u2019s Office of Tourism is taking several approaches to promote Connecticut\u2019s bustling pizza industry, including pizza-inspired art installations, a fashion show, a new pizza trail and, notably, an ad campaign launched in other regions with well-known pizza styles, such as Chicago, Detroit, New Jersey and New York.<\/p>\n

While the messaging behind some of the billboards launched in other areas might appear combative \u2013 one billboard for Chicago reads, \u201cYes, Pizza. Not Casserole,\u201d for example \u2013 Anthony stresses the campaign is meant to initiate a \u201cfriendly food fight\u201d that ultimately is positive for the entire industry. \u201cIt elevates the national conversation. It gets people talking about what they love,\u201d he tells Pizza Today<\/em>.<\/p>\n

People are certain to be talking Saturday, when fashion designer Justin Haynes debuts a pizza-inspired collection<\/a> at District NHV to benefit the Feeding Families Foundation, which ensures the families of hospital patients get enough to eat. The event is a collaboration between Haynes and Michael Pollack, an artist whose sculpture celebrating Connecticut pizza debuted this week<\/a> at the Tweed-New Haven Airport. Pollack also is the artist behind the 9,000-pound, 13.5-foot-tall steel and concrete pizza slice statue currently located outside Modern Apizza in New Haven.<\/p>\n

Later this year, the state Office of Tourism will debut an official Connecticut Pizza Trail<\/a>. Twenty of the first spots on the trail already are chosen, having been selected by public vote. Anthony stresses that state pizza operators who aren\u2019t on the short list shouldn\u2019t worry; the full pizza trail will include 100 pizzerias that are geographically and stylistically diverse.<\/p>\n

As for the Better Pizza in Connecticut campaign, Anthony says the website<\/a> and phone number recently launched to solicit opinions about Connecticut pizza have generated largely positive response. \u201cState pride is at an all-time high,\u201d he says, adding that the University of Connecticut\u2019s basketball championships in 2023 and 2024 might have played a role. \u201cSome of the focus on the things that we do very well has actually helped state pride.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to pizza, Connecticut is a drive-to state, not a drive-through state, according to Anthony M. Anthony, chief marketing officer for the state of Connecticut. Anthony is the mastermind behind Better Pizza in CT, a campaign designed to promote pride among Connecticut residents and drive tourism to the state\u2019s independent pizzerias. This year, […]<\/p>\n","protected":false},"author":62,"featured_media":149364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[1038,2926,3116,2925],"topic":[3255],"class_list":["post-149363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-connecticut","tag-marketing-to-tourists-and-travelers","tag-new-haven-connecticut","tag-tourism-market","topic-brand-marketing"],"acf":[],"yoast_head":"\nConnecticut Starts \u2018Friendly Food Fight\u2019 Pizza Tourism Campaign - Pizza Today<\/title>\n<meta name=\"description\" content=\"The Connecticut Office of Tourism is promoting the state's bustling pizza industry with pizza-inspired art and fashion, a pizza trail and an ad campaign.\" \/>\n<meta name=\"robots\" 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