{"id":148760,"date":"2025-02-26T20:03:24","date_gmt":"2025-02-26T20:03:24","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&p=148760"},"modified":"2025-08-21T08:50:23","modified_gmt":"2025-08-21T08:50:23","slug":"mikes-monthly-tip-what-we-can-learn-from-amazon","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-what-we-can-learn-from-amazon\/148760\/","title":{"rendered":"What We Can Learn From Amazon | Mike\u2019s Monthly Tip"},"content":{"rendered":"

Amazon is a monster online for one simple reason: It makes buying easy. No fluff, no distractions, just a seamless path from curiosity to purchase. Do you want something? Search, click \u201cBuy Now,\u201d and boom: You\u2019re done. The minds behind this company are scary good at getting people to click that button.<\/p>\n

Now think about how many restaurant websites<\/a> or social media profiles you\u2019ve seen that make you hunt for what you need. Our customers are hungry, they want to order \u2013 but instead, they\u2019re clicking through a maze of links, menus and notifications. By the time they find what they need, they\u2019re over it \u2013 or worse, they\u2019ve ordered from someone else.<\/p>\n

If Amazon teaches us anything, it\u2019s this: Simplicity sells. If you\u2019re running a restaurant and want more online orders, you\u2019ve got to stop playing hard to get. Here\u2019s how to apply Amazon\u2019s success to your online ordering.<\/p>\n

Reduce Number of Clicks<\/b><\/h2>\n

Amazon knows every extra click is an opportunity to lose the customer. That\u2019s why they have features like \u201cBuy Now\u201d and one-click checkout. Apply this to your restaurant\u2019s website by making your menu and ordering system as direct as possible.<\/p>\n

Think about your setup: How many steps does it take someone to go from \u201cI\u2019m hungry\u201d to placing an order? If it\u2019s more than two or three, you\u2019re losing business. Don\u2019t make people dig through your homepage or scroll past endless options to find the \u201cOrder Now\u201d button. Put it front and center \u2013 big, bold and impossible to miss.<\/p>\n

Funnel Traffic Where It Counts<\/b><\/h3>\n

Amazon doesn\u2019t waste your time. Click an ad for headphones, and it takes you straight to the product page. No detours, no \u201clook at these other 20 things you don\u2019t care about.\u201d<\/p>\n

To achieve this in your restaurant, ditch Linktree or general website links on your social media. Someone clicking your Instagram bio isn\u2019t looking to browse \u2013 they\u2019re hungry and ready to buy. Make the link go directly to your online ordering platform. Not your homepage. Not a choice of multiple third-party menus. The faster they can order, the better.<\/p>\n

Keep It Stupidly Simple<\/b><\/h3>\n

Amazon\u2019s product pages are all about clarity: What is this? How much does it cost? How do I buy it? There\u2019s no room for confusion.<\/p>\n

Your online ordering<\/a> needs the same vibe. Make your menu clean, with clear categories like appetizers, mains and desserts. Use real pictures for every item. Show me the pizza, not just the name \u201csupreme pizza.\u201d And for the love of all things holy, have a description that is just the ingredients. This is not story time; people don\u2019t want to work to give you money.<\/p>\n

Tips to Nail Online Orders<\/b><\/h3>\n
    \n
  1. Get a Mobile-Friendly System: Most of your traffic is from cell phones. If your site feels clunky, you\u2019re losing orders. Use a quick and easy platform that integrates with your social media platforms.<\/li>\n
  2. Prominent Buttons: Make sure \u201cOrder Now\u201d or \u201cStart Your Order\u201d is the first thing people see. If they have to scroll, you\u2019re doing it wrong.<\/li>\n
  3. Kill the Noise: No distractions, no unnecessary fluff. Keep the focus on ordering. Reduce the number of clicks.<\/li>\n
  4. Test It Yourself: Use your system. If it\u2019s annoying, fix it. If you wouldn\u2019t order from your setup, why would anyone else?<\/li>\n<\/ol>\n

    Close the Sale<\/b><\/h3>\n

    Amazon\u2019s secret is making the process so simple you don\u2019t even think about it \u2013 you just do it. Your restaurant can do the same. Funnel people directly to the purchase. Make it stupidly easy for them to order. Keep the process clear and uncluttered.<\/p>\n

    People are hungry, not patient. Be the restaurant that gets it. The one that doesn\u2019t make them jump through hoops. Nail this, and you\u2019ll see the difference \u2013 not just in orders but in loyal customers who keep ordering because your site works and they want to eat.<\/p>\n

    Mike Bausch<\/span>\u00a0<\/b>is the owner of Andolini\u2019s Pizzeria in Tulsa, Oklahoma.<\/span>\u00a0Instagram:<\/b><\/span>\u00a0@mikeybausch<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Amazon is a monster online for one simple reason: It makes buying easy. No fluff, no distractions, just a seamless path from curiosity to purchase. Do you want something? Search, click \u201cBuy Now,\u201d and boom: You\u2019re done. The minds behind this company are scary good at getting people to click that button. Now think about […]<\/p>\n","protected":false},"author":13,"featured_media":148730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[2972,1796,2543,266,579],"topic":[3255],"class_list":["post-148760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-mike-bausch","tag-mikes-monthly-tip","tag-online-ordering","tag-website","topic-brand-marketing"],"acf":[],"yoast_head":"\nWhat We Can Learn From Amazon | Mike\u2019s Monthly Tip - Pizza Today<\/title>\n<meta name=\"description\" content=\"How to look at Amazon's online platform to improve your restaurant business website. 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