{"id":148737,"date":"2025-02-27T19:40:18","date_gmt":"2025-02-27T19:40:18","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&p=148737"},"modified":"2025-08-21T08:50:23","modified_gmt":"2025-08-21T08:50:23","slug":"put-online-search-and-reviews-to-work-for-your-pizzeria","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","title":{"rendered":"Put online search and reviews to work for your pizzeria"},"content":{"rendered":"

Build your pizza business through SEO best practices.<\/h1>\n

Recently, a pizzeria operator reached out to us because his pizzeria wasn\u2019t appearing in Google search results or on Google Maps, and the lack of online presence was hurting his business. While he was able to fix the issue, it is a reminder of just how much local search has become so ingrained into our culture. If your rankings on search and review sites slip, you will notice it in your bottom line.<\/p>\n

I reached out to a foremost expert in the area to drill down an understanding of what\u2019s happening with local search and the role you play in its results. Mike Blumenthal, co-founder and analyst of Near Media<\/a>, has 20 years of local search and local marketing experience, as well as researching and reporting on reviews, local search and reputation.<\/p>\n

When we talk about local search, Google is a majority of the focus. \u201cRight now, that digital world that sends a lot of leads is primarily Google,\u201d Blumenthal says. \u201cWe do see that changing over the next five years, but for now, Google has 90 percent market share and, in the local space, they have the best data set, and so people rely on them.\u201d<\/p>\n

Blumenthal encourages businesses to not look at search in terms of ranking specifically.<\/p>\n

\u201cRanking is a sort of a false god,\u201d he says. \u201cIt\u2019s about visibility. It\u2019s about engagement. It\u2019s about brand understanding, and Google essentially in local SEO (search engine optimization) \u2013 unlike in traditional SEO \u2013 it\u2019s about the entity that Google understands you to be.\u201d<\/p>\n

Search engine optimization is constantly evolving. It\u2019s a multifaceted concept, and Blumenthal suggests you look past traditional SEO strategies such as loading keywords and links. \u201cIn traditional SEO, you worried about page visibility, and so you had to get links to that page,\u201d he says. \u201cWell, in entity SEO, you worry about brand visibility and getting that brand known so that the more people search for the brand, the more they engage with your brand, the higher it will rank. So, it\u2019s a fundamentally different project than traditional SEO, even though most SEOs don\u2019t understand that, and they sell sort of old school, get citations, get links.<\/p>\n

\"online\u201cIt\u2019s about your brand, the strength of your entity,\u201d he continues. \u201cNow, when I talk about brands, Google likes to see a mix of brand queries and engagement in relationship, to show you more for keyword queries. There\u2019s this reinforcing loop between brand and the entity where Google is looking for real-world understanding that people like this brand and look for this brand in relationship to others in your field.\u201d<\/p>\n

Your first priority is to make sure your search business page on Google and other search engines is 100 percent complete. \u201cI think you need to fill in all the little details of Google, but particularly in your business, the menu. The menu should be all the details that Google allows, which is photographs, pricing details, etc.,\u201d he says. Furthermore, keep the information up to date. Set time in your planner or checklist to stay on top of this important task.<\/p>\n

Go beyond basic information. \u201cIf you\u2019re a woman-owned business or a veteran-owned business, Google looks for those details. And if somebody\u2019s looking for a woman-owned pizza parlor, you will show up,\u201d Blumenthal says. \u201cIf somebody\u2019s looking for a specific menu item, and you have it there, you\u2019ll show up.\u201d<\/p>\n

Facebook, Yelp, Google, Tripadvisor And Zagat<\/strong><\/h2>\n

Review sites play a vital role in your business.<\/strong> \u201cReviews are critically important as a first-level engagement,\u201d Blumenthal says. \u201cPeople don\u2019t really read the reviews that carefully. They look at them as a mnemonic to indicate quality, and so they\u2019re looking for 4.5 stars up. They\u2019re looking for review quantity. Photographs are incredibly important, and it\u2019s not just important to have good ones. It\u2019s important to have good ones updated that are engaging to people.\u201d<\/p>\n

Through his work, Blumenthal found that replacing stock photos or bad photos with great photographs increased engagement on websites and Google, which in turn, increased Google rankings and conversions on the websites.<\/p>\n

With Google\u2019s new Maps chat AI<\/a>, users can ask open-ended questions, and this is where review sites can help or hurt a business. \u201cWhen they ask open-ended questions, Google is going to answer them, but sometimes they\u2019re going to ask hard questions, like, \u2018What does the broader internet say about this business, not just Google?\u2019 And they\u2019re going to pull in reviews from all the other sites, TripAdvisor and Facebook. So, if your business doesn\u2019t look good there as well, Google\u2019s going to say, \u2019Well, the good thing is this, but the bad things are said here, here and here.\u201d<\/p>\n

Getting Seen On Google<\/strong><\/h2>\n

Next, your website is a key to your visibility.<\/strong> \u201cIt\u2019s important that you have a website that shows and tells all the things you do,\u201d Blumenthal says. \u201cYou have to start thinking of your website as a data feed to Google. This is where they learn about you. Google only has very limited number of categories, and so maybe your category is pizza restaurant, but maybe you are particularly good at calzones or burrata or something, and those types of things Google learns from your website. So, it\u2019s important to have a website with a solid home page that links to your primary products and services.\u201d He suggests that each major product has a dedicated page.<\/p>\n

It\u2019s not just having the information on the site. How it is presented matters. \u201cIt\u2019s important that the website has meaningful title tags and meaningful user focused content,\u201d he says. \u201cNow this isn\u2019t keywords, because Google doesn\u2019t work on keywords anymore. They work on sort of semantic word clouds. You do this using a title tag and content that reinforces it.\u201d<\/p>\n

There is no magic formula to be No. 1 on a Google search. \u201cIt\u2019s not about gaming the system,\u201d Blumenthal says. \u201cIt\u2019s about building a great brand and having great pizza that people like and write good reviews about. If you can encourage them, when you\u2019re in your business, to take a picture … and post, that\u2019s another form of engagement, and it shows up in the reviews, and Google likes that sort of stuff.\u201d<\/p>\n

Denise Greer is Executive Editor at Pizza Today.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Build your pizza business through SEO best practices. Recently, a pizzeria operator reached out to us because his pizzeria wasn\u2019t appearing in Google search results or on Google Maps, and the lack of online presence was hurting his business. While he was able to fix the issue, it is a reminder of just how much […]<\/p>\n","protected":false},"author":62,"featured_media":148707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[2958,1701,1700,376,2957,2956],"topic":[3255],"class_list":["post-148737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google","tag-online-presence-review","tag-restaurant-reviews","tag-review","tag-search-results","tag-seo","topic-brand-marketing"],"acf":[],"yoast_head":"\nPut online search and reviews to work for your pizzeria<\/title>\n<meta name=\"description\" content=\"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Put online search and reviews to work for your pizzeria\" \/>\n<meta property=\"og:description\" content=\"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\" \/>\n<meta property=\"og:site_name\" content=\"Pizza Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PizzaToday\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T19:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T08:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kate Lavin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:site\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Lavin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\"},\"author\":{\"name\":\"Kate Lavin\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/2b2fa059018aff6e7972a54e2890e40a\"},\"headline\":\"Put online search and reviews to work for your pizzeria\",\"datePublished\":\"2025-02-27T19:40:18+00:00\",\"dateModified\":\"2025-08-21T08:50:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\"},\"wordCount\":1084,\"publisher\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png\",\"keywords\":[\"Google\",\"online presence review\",\"restaurant reviews\",\"review\",\"search results\",\"SEO\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\",\"url\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\",\"name\":\"Put online search and reviews to work for your pizzeria\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png\",\"datePublished\":\"2025-02-27T19:40:18+00:00\",\"dateModified\":\"2025-08-21T08:50:23+00:00\",\"description\":\"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.\",\"breadcrumb\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage\",\"url\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png\",\"contentUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pizzatoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Put online search and reviews to work for your pizzeria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pizzatoday.com\/#website\",\"url\":\"https:\/\/pizzatoday.com\/\",\"name\":\"Pizza Today\",\"description\":\"30 Years of Providing Business Solutions & Opportunities for Today's Pizzeria Operators\",\"publisher\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pizzatoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pizzatoday.com\/#organization\",\"name\":\"Pizza Today\",\"url\":\"https:\/\/pizzatoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2022\/04\/Pizza_Today_Logo.svg\",\"contentUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2022\/04\/Pizza_Today_Logo.svg\",\"width\":1024,\"height\":1024,\"caption\":\"Pizza Today\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PizzaToday\",\"https:\/\/x.com\/PizzaToday\",\"https:\/\/www.instagram.com\/pizzatoday\/\",\"https:\/\/www.linkedin.com\/company\/pizzatoday\/\",\"https:\/\/www.youtube.com\/user\/PizzaTodayMagazine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/2b2fa059018aff6e7972a54e2890e40a\",\"name\":\"Kate Lavin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8b5f2d36f0e0ac4b5b1a02a954020577c5ab02a4733c9e0a6d5511d5232572e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8b5f2d36f0e0ac4b5b1a02a954020577c5ab02a4733c9e0a6d5511d5232572e?s=96&d=mm&r=g\",\"caption\":\"Kate Lavin\"},\"url\":\"https:\/\/pizzatoday.com\/author\/kate\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Put online search and reviews to work for your pizzeria","description":"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","og_locale":"en_US","og_type":"article","og_title":"Put online search and reviews to work for your pizzeria","og_description":"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.","og_url":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","og_site_name":"Pizza Today","article_publisher":"https:\/\/www.facebook.com\/PizzaToday","article_published_time":"2025-02-27T19:40:18+00:00","article_modified_time":"2025-08-21T08:50:23+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png","type":"image\/png"}],"author":"Kate Lavin","twitter_card":"summary_large_image","twitter_creator":"@PizzaToday","twitter_site":"@PizzaToday","twitter_misc":{"Written by":"Kate Lavin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#article","isPartOf":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/"},"author":{"name":"Kate Lavin","@id":"https:\/\/pizzatoday.com\/#\/schema\/person\/2b2fa059018aff6e7972a54e2890e40a"},"headline":"Put online search and reviews to work for your pizzeria","datePublished":"2025-02-27T19:40:18+00:00","dateModified":"2025-08-21T08:50:23+00:00","mainEntityOfPage":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/"},"wordCount":1084,"publisher":{"@id":"https:\/\/pizzatoday.com\/#organization"},"image":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage"},"thumbnailUrl":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png","keywords":["Google","online presence review","restaurant reviews","review","search results","SEO"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/pizzatoday.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","url":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","name":"Put online search and reviews to work for your pizzeria","isPartOf":{"@id":"https:\/\/pizzatoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage"},"image":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage"},"thumbnailUrl":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png","datePublished":"2025-02-27T19:40:18+00:00","dateModified":"2025-08-21T08:50:23+00:00","description":"If your pizzeria's rankings slip on search and review sites - especially Google - you will notice it in your bottom line.","breadcrumb":{"@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#primaryimage","url":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png","contentUrl":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pizzatoday.com\/"},{"@type":"ListItem","position":2,"name":"Put online search and reviews to work for your pizzeria"}]},{"@type":"WebSite","@id":"https:\/\/pizzatoday.com\/#website","url":"https:\/\/pizzatoday.com\/","name":"Pizza Today","description":"30 Years of Providing Business Solutions & Opportunities for Today's Pizzeria Operators","publisher":{"@id":"https:\/\/pizzatoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pizzatoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pizzatoday.com\/#organization","name":"Pizza Today","url":"https:\/\/pizzatoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pizzatoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2022\/04\/Pizza_Today_Logo.svg","contentUrl":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2022\/04\/Pizza_Today_Logo.svg","width":1024,"height":1024,"caption":"Pizza Today"},"image":{"@id":"https:\/\/pizzatoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PizzaToday","https:\/\/x.com\/PizzaToday","https:\/\/www.instagram.com\/pizzatoday\/","https:\/\/www.linkedin.com\/company\/pizzatoday\/","https:\/\/www.youtube.com\/user\/PizzaTodayMagazine"]},{"@type":"Person","@id":"https:\/\/pizzatoday.com\/#\/schema\/person\/2b2fa059018aff6e7972a54e2890e40a","name":"Kate Lavin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pizzatoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8b5f2d36f0e0ac4b5b1a02a954020577c5ab02a4733c9e0a6d5511d5232572e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8b5f2d36f0e0ac4b5b1a02a954020577c5ab02a4733c9e0a6d5511d5232572e?s=96&d=mm&r=g","caption":"Kate Lavin"},"url":"https:\/\/pizzatoday.com\/author\/kate\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Put online search and reviews to work for your pizzeria","url":"http:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/pizzatoday.com\/news\/put-online-search-and-reviews-to-work-for-your-pizzeria\/148737\/"},"thumbnailUrl":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3-150x150.png","image":{"@type":"ImageObject","url":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2025\/02\/March_Web_-3.png"},"articleSection":"News","author":[{"@type":"Person","name":"Kate Lavin"}],"creator":["Kate Lavin"],"publisher":{"@type":"Organization","name":"Pizza Today","logo":"https:\/\/pizzatoday.com\/wp-content\/uploads\/2021\/10\/20x20_PT_icon.png"},"keywords":["google","online presence review","restaurant reviews","review","search results","seo","news","brand & marketing"],"dateCreated":"2025-02-27T19:40:18Z","datePublished":"2025-02-27T19:40:18Z","dateModified":"2025-08-21T08:50:23Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Put online search and reviews to work for your pizzeria\",\"url\":\"http:\\\/\\\/pizzatoday.com\\\/news\\\/put-online-search-and-reviews-to-work-for-your-pizzeria\\\/148737\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/pizzatoday.com\\\/news\\\/put-online-search-and-reviews-to-work-for-your-pizzeria\\\/148737\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/pizzatoday.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/March_Web_-3-150x150.png\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pizzatoday.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/March_Web_-3.png\"},\"articleSection\":\"News\",\"author\":[{\"@type\":\"Person\",\"name\":\"Kate Lavin\"}],\"creator\":[\"Kate Lavin\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Pizza Today\",\"logo\":\"https:\\\/\\\/pizzatoday.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/20x20_PT_icon.png\"},\"keywords\":[\"google\",\"online presence review\",\"restaurant reviews\",\"review\",\"search results\",\"seo\",\"news\",\"brand & marketing\"],\"dateCreated\":\"2025-02-27T19:40:18Z\",\"datePublished\":\"2025-02-27T19:40:18Z\",\"dateModified\":\"2025-08-21T08:50:23Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/pizzatoday.com\/p.js"},"_links":{"self":[{"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/posts\/148737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/comments?post=148737"}],"version-history":[{"count":1,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/posts\/148737\/revisions"}],"predecessor-version":[{"id":612261,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/posts\/148737\/revisions\/612261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/media\/148707"}],"wp:attachment":[{"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/media?parent=148737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/categories?post=148737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/tags?post=148737"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pizzatoday.com\/wp-json\/wp\/v2\/topic?post=148737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}