{"id":148153,"date":"2024-10-30T20:09:14","date_gmt":"2024-10-30T20:09:14","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&p=148153"},"modified":"2025-08-21T08:50:27","modified_gmt":"2025-08-21T08:50:27","slug":"building-blocks-promoting-your-limited-time-offerings","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/building-blocks-promoting-your-limited-time-offerings\/148153\/","title":{"rendered":"Building Blocks: Promoting Your Limited Time Offerings"},"content":{"rendered":"

Promote and Position Your LTOs for Success<\/h1>\n
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\u201cA brand becomes a brand when it is consistent.\u201d
\n<\/b>– anonymous<\/p>\n<\/blockquote>\n

There is always a debate on what is marketing and what is branding. There is one factor that runs into both, and that is consistency. When crafting your message, it must ring loud enough and often enough to make an impact.\u00a0 <\/span>We talked last month about implementing pizza styles that make you stick out from your competitors. When putting together the marketing campaign around the new style, you want to make sure your branding message is entrenched in the overall campaign.<\/p>\n

We recently introduced a Tavern Style pizza to our menu, and we now are advertising it. We built this campaign for a 90-day stretch of time. In the past we have done monthly pizza specials. However, we have found that 30 days is not enough time to run a Limited Time Offer<\/a> pizza. We like to run somewhere between 4 to 6 limited time offerings throughout the year. Some examples of LTO\u2019s would be our stuffed crust pizza, our pickle pizza, a new style of pizza or a collaboration with a non-profit.<\/p>\n

We like to run these LTOs<\/a> because it keeps things fresh and new. When we run a new campaign, here are the ways we promote and position the new pizza:<\/p>\n