{"id":147648,"date":"2024-06-20T13:48:21","date_gmt":"2024-06-20T13:48:21","guid":{"rendered":"https:\/\/pizzatoday.com\/?post_type=topics&#038;p=147648"},"modified":"2025-08-21T08:50:30","modified_gmt":"2025-08-21T08:50:30","slug":"mikes-monthly-tip-maximizing-online-menus","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/","title":{"rendered":"Mike&#8217;s Monthly Tip: Maximizing Online Menus"},"content":{"rendered":"<h1>Optimize your Online Ordering Menu<\/h1>\n<p class=\"p1\"><span class=\"s2\">When everything is on the line, every detail matters. This diligent approach is typical for recipes and<br \/>\noccasionally the ambiance, but for whatever reason the online menu gets a backseat. Meanwhile, this is how most customers initially interact with our businesses. Yet the modifications, or lack thereof, can be confusing\/problematic, causing customers to go elsewhere. Here is how you avoid that, and better yet maximize their behavior.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Everything&#8217;s moving at a breakneck pace. I get it. There\u2019s no master guide on <a href=\"https:\/\/pizzatoday.com\/topics\/brand-marketing\/how-to-optimize-online-ordering-in-an-online-ordering-world\/\" target=\"_blank\" rel=\"noopener\">how to set up online ordering<\/a> other than attempting to mimic other successful owners, the typical way this goes down. You send off your menu to the POS company that builds your menu and you assume they know what&#8217;s best. That is categorically untrue, they know how to load the menu you provide. They don&#8217;t know how to maximize the sales potential of your items and they are not incentivized to do so. You are, so you have to do the heavy lifting here.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">It\u2019s crucial to consider how the menu will be structured for modifications and add-ons to maximize the customer\u2019s experience.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"s3\"><b>The Power of Customization<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">Customers love options. Whether they can choose a ton of extra pizza toppings on just one half of the pie, swap out one type of pasta for another, or add extra cheese, customization is key. It makes customers feel in control of what they are about to drop dough on. More importantly, it can significantly boost your sales.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Extra toppings, substitutions, and special requests all add up to a higher ticket average. But if these options aren&#8217;t clearly displayed, customers may leave disappointed (or, worse, leave the website with three things in the checkout that never get purchased).<\/span><\/p>\n<h2 class=\"p5\"><span class=\"s3\"><b>Avoiding Assumptions and Frustrations<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">One of restaurant owners\u2019 biggest mistakes is assuming customers will understand how to modify their orders. If your customer can&#8217;t easily find the option to make a half-size pizza or have their hand held to the special requests section, they either abandon their order or settle for something they don&#8217;t really want.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">By clearly listing all available options and modifications on your menu, you make it easy for customers to get exactly what they want without the hassle. This reduces errors, increases customer satisfaction, and ultimately drives repeat business.<\/span><\/p>\n<div id=\"attachment_144690\" style=\"width: 210px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-144690\" class=\"size-full wp-image-144690\" src=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2023\/01\/Mike-Bausch-NEW-Headshot.jpeg\" alt=\"Mike Bausch, owner, Andolini\u2019s Pizzeria, Tulsa, Oklahoma, speaker, International Pizza Expo\" width=\"200\" height=\"200\" srcset=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2023\/01\/Mike-Bausch-NEW-Headshot.jpeg 200w, https:\/\/pizzatoday.com\/wp-content\/uploads\/2023\/01\/Mike-Bausch-NEW-Headshot-150x150.jpeg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-144690\" class=\"wp-caption-text\">Mike Bausch, owner, Andolini\u2019s Pizzeria<\/p><\/div>\n<p class=\"p3\"><span class=\"s2\">Forced modifiers are your best friend. It&#8217;s a perfectly scripted server but on autopilot.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">An effective online menu enhances the customer experience and streamlines your operations. When customers can make all their choices and modifications upfront, it reduces the back-and-forth with staff and minimizes errors in the kitchen.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">If your menu doesn&#8217;t offer the flexibility and customization that customers seek, there is someone else out there who does. You can differentiate your restaurant from the competition and build a loyal customer base by going in on every option and pre-loading the scenarios into your POS. Additionally, if you don\u2019t know what to do, go to other websites. Check out similar menus and mimic their ordering. If an issue comes up frequently, like a sauce on the side, build that option into the forced modifiers.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">When someone uses the special request note section, you can safely assume 50 other people have had that same issue or request but never said anything. If the request happens three or more times, not making a change is pure laziness on your part. Don\u2019t put the responsibility of maximizing an order experience on the customer \u2014 that\u2019s our responsibility. By providing clear and easy-to-use options, especially online, you can enhance the customer experience, increase sales and stand out as a dependable experience. Don&#8217;t underestimate the power of a well-structured menu, because it\u2019s no longer just a best practice, it&#8217;s a mandate.<\/span><\/p>\n<div class=\"et_pb_row et_pb_row_8_tb_body project-body\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_9_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body\">\n<p><strong><span class=\"s1\">Mike Bausch<\/span><\/strong><b>\u00a0<\/b><span class=\"s1\">is the owner of Andolini\u2019s Pizzeria in Tulsa, Oklahoma.<\/span><span class=\"s2\"><b>\u00a0Instagram:<\/b><\/span><a href=\"https:\/\/www.instagram.com\/mikeybausch\/\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;563b839d161d7292b01e2bd6&quot;],563b839d161d7292b01e2bd6\"><span class=\"s1\">\u00a0@mikeybausch<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_9_tb_body\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_10_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_code et_pb_code_2_tb_body\">\n<div class=\"et_pb_code_inner\">\n<div id=\"pizzatoday_728_Inline2\" data-google-query-id=\"CLOq7vKn6oYDFQyNOgUdChEJ8g\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimize your Online Ordering Menu When everything is on the line, every detail matters. This diligent approach is typical for recipes and occasionally the ambiance, but for whatever reason the online menu gets a backseat. Meanwhile, this is how most customers initially interact with our businesses. Yet the modifications, or lack thereof, can be confusing\/problematic, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":147635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[671,266],"topic":[3255],"class_list":["post-147648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-online-menu","tag-online-ordering","topic-brand-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mike&#039;s Monthly Tip: Maximizing Online Menus - Pizza Today<\/title>\n<meta name=\"description\" content=\"Maximizing Online Menus, How to set up your online ordering, gain higher sales on online orders. modifications and add-ons to maximize the customer\u2019s experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mike&#039;s Monthly Tip: Maximizing Online Menus\" \/>\n<meta property=\"og:description\" content=\"Maximizing Online Menus, How to set up your online ordering, gain higher sales on online orders. modifications and add-ons to maximize the customer\u2019s experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\" \/>\n<meta property=\"og:site_name\" content=\"Pizza Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PizzaToday\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T13:48:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T08:50:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2024\/06\/Mikes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denise Greer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:site\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denise Greer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\"},\"author\":{\"name\":\"Denise Greer\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/8560dc107c04b8f503911f3ee557039b\"},\"headline\":\"Mike&#8217;s Monthly Tip: Maximizing Online Menus\",\"datePublished\":\"2024-06-20T13:48:21+00:00\",\"dateModified\":\"2025-08-21T08:50:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\"},\"wordCount\":670,\"publisher\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2024\/06\/Mikes.jpg\",\"keywords\":[\"online menu\",\"online ordering\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\",\"url\":\"https:\/\/pizzatoday.com\/news\/mikes-monthly-tip-maximizing-online-menus\/147648\/\",\"name\":\"Mike's Monthly Tip: Maximizing Online Menus - 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