{"id":131704,"date":"2019-03-01T05:01:00","date_gmt":"2019-03-01T05:01:00","guid":{"rendered":"https:\/\/pizzatoday.com\/departments\/man-on-the-street-where-i-see-pizzerias-fail\/"},"modified":"2025-08-21T09:11:50","modified_gmt":"2025-08-21T09:11:50","slug":"man-on-the-street-where-i-see-pizzerias-fail","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/","title":{"rendered":"Man on the Street: Where I See Pizzerias Fail"},"content":{"rendered":"<div id=\"attachment_55989\" style=\"width: 335px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-55989\" class=\"size-medium wp-image-55989\" src=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18-325x295.jpg\" alt=\"Scott Wiener Founder, Scott\u2019s Pizza Tours and SliceOutHunger.org\" width=\"325\" height=\"295\" \/><p id=\"caption-attachment-55989\" class=\"wp-caption-text\">Scott Wiener<br \/>Founder, Scott\u2019s Pizza Tours and SliceOutHunger.org<\/p><\/div>\n<p class=\"p2\">As you\u2019re reading this you\u2019re either on your way to <a href=\"http:\/\/www.pizzaexpo.com\" target=\"_blank\" rel=\"noopener\">Pizza Expo<\/a>, currently at Pizza Expo, reminiscing about the great time you had at Pizza Expo, or experiencing Expo FOMO. Everyone who has ever attended knows that it\u2019s impossible to experience every product, panel and demo on the schedule, so I\u2019m using this month\u2019s column to give a summary of my New Operator Monday seminar about common mistakes I\u2019ve seen made by new pizzerias (and sometimes even established ones). There\u2019s a lot to think about when opening a new restaurant and you\u2019re bound to trip on your feet along the way, but you can easily avoid some big mistakes by learning from the mistakes of others. Here are four of the 10 major fumbles mentioned in my seminar:<\/p>\n<p class=\"p4\"><span class=\"s2\"><b>SOUR PARTNERSHIPS.<\/b><\/span> There are too many idioms about the <a href=\"https:\/\/pizzatoday.com\/departments\/features\/2012-february-optimizing-partnerships\/\" target=\"_blank\" rel=\"noopener\">pitfalls of business partnerships<\/a> to fit on one page, so I\u2019ll leave you with this horrifying example: I recently visited a pizzeria that had made several extremely important decisions based on the urging of one partner. Just one month after opening, that partner split and the pizzeria was left with the wrong name and the wrong location. Now they\u2019ve been forced to rebrand and figure out a way to salvage a lease. Partnerships are tricky, so make sure you put everything in black and white with nothing left to chance, even if you\u2019re going into business with someone you\u2019ve known for a long time.<\/p>\n<p class=\"p4\"><span class=\"s2\"><b>REVIEW DRAMA.<\/b><\/span> Even if you\u2019re running the best pizzeria on Earth, you\u2019re going to get negative reviews. I\u2019ve met pizzeria owners who refuse to read their reviews, but leaving bad ones unanswered implies to everyone reading them that the writer is correct and you don\u2019t care about their disappointment. On the other hand, replying with anger and aggression will only make you look bad. A brief and sincere response from an owner who cares about their customers goes a long way to show other users of the review site who they\u2019ll be supporting when they patronize your pizzeria.<\/p>\n<p class=\"p4\"><span class=\"s2\"><b>SOCIAL MEDIA FLUBS.<\/b><\/span> I love that social media has allowed everyone to be a part of the global pizza community, but it\u2019s also gotten several pizzerias into hot water. Remember that every photo, tweet and comment you post is now in the public record, so be careful what you say. Did you really want to use that kind of language? Did you intend to make that political statement on behalf of your entire business, or did you just forget to switch accounts? Is that really the best photo of your pizza? Make some guidelines for yourself and anyone you hire to run your social accounts.<\/p>\n<p class=\"p4\"><span class=\"s2\"><b>TRAINING.<\/b><\/span> I recently had an operator tell me that their customers should not expect consistency because every pizza maker has their own style. I almost choked on my slice. You didn\u2019t hire someone to make THEIR pizza; you hired them to make YOUR pizza. Individual style is great for some businesses, but customers like restaurants with consistent food. Not everyone is going to remember that Donna makes the best pizzas and she only works on Thursdays and Sundays. And if that\u2019s what they do remember, it\u2019s not very good for the other days of the week.<\/p>\n<p class=\"p4\">Opening a new pizzeria is a project that will pull you in a dozen different directions at the same time. It\u2019s easy to lose focus on important parts, so I hope that learning from the mistakes of others will help you navigate toward the right practices for your business.<\/p>\n<p class=\"p2\"><strong><span class=\"s4\">Scott Wiener <\/span>is the founder of Scott\u2019s Pizza Tours in New York City and SliceOutHunger.org.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you\u2019re reading this you\u2019re either on your way to Pizza Expo, currently at Pizza Expo, reminiscing about the great time you had at Pizza Expo, or experiencing Expo FOMO. Everyone who has ever attended knows that it\u2019s impossible to experience every product, panel and demo on the schedule, so I\u2019m using this month\u2019s column [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":55989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[],"topic":[3253],"class_list":["post-131704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topic-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Man on the Street: Where I See Pizzerias Fail - Pizza Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Man on the Street: Where I See Pizzerias Fail\" \/>\n<meta property=\"og:description\" content=\"As you\u2019re reading this you\u2019re either on your way to Pizza Expo, currently at Pizza Expo, reminiscing about the great time you had at Pizza Expo, or experiencing Expo FOMO. Everyone who has ever attended knows that it\u2019s impossible to experience every product, panel and demo on the schedule, so I\u2019m using this month\u2019s column [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\" \/>\n<meta property=\"og:site_name\" content=\"Pizza Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PizzaToday\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T05:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T09:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Wiener\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:site\" content=\"@PizzaToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Wiener\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\"},\"author\":{\"name\":\"Scott Wiener\",\"@id\":\"https:\/\/pizzatoday.com\/#\/schema\/person\/a46f9568cd4a2b46ac4936b02ecf5884\"},\"headline\":\"Man on the Street: Where I See Pizzerias Fail\",\"datePublished\":\"2019-03-01T05:01:00+00:00\",\"dateModified\":\"2025-08-21T09:11:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\"},\"wordCount\":652,\"publisher\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/pizzatoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\",\"url\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\",\"name\":\"Man on the Street: Where I See Pizzerias Fail - Pizza Today\",\"isPartOf\":{\"@id\":\"https:\/\/pizzatoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18.jpg\",\"datePublished\":\"2019-03-01T05:01:00+00:00\",\"dateModified\":\"2025-08-21T09:11:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#primaryimage\",\"url\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18.jpg\",\"contentUrl\":\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2018\/06\/ScottWiener18.jpg\",\"width\":800,\"height\":726,\"caption\":\"Scott Wiener Founder, Scott\u2019s Pizza Tours and SliceOutHunger.org\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pizzatoday.com\/news\/man-on-the-street-where-i-see-pizzerias-fail\/131704\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pizzatoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Man on the Street: Where I See Pizzerias Fail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pizzatoday.com\/#website\",\"url\":\"https:\/\/pizzatoday.com\/\",\"name\":\"Pizza Today\",\"description\":\"30 Years of Providing Business Solutions &amp; 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