{"id":130406,"date":"2013-12-26T08:43:00","date_gmt":"2013-12-26T08:43:00","guid":{"rendered":"https:\/\/pizzatoday.com\/departments\/2013-march-man-on-the-street\/"},"modified":"2025-08-21T08:51:21","modified_gmt":"2025-08-21T08:51:21","slug":"2013-march-man-on-the-street","status":"publish","type":"post","link":"https:\/\/pizzatoday.com\/news\/2013-march-man-on-the-street\/130406\/","title":{"rendered":"Bring your pizzeria web site up to speed"},"content":{"rendered":"<div id=\"attachment_337\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2013\/09\/Scott_Weiner-e1380129721122.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-337\" class=\"size-full wp-image-337\" alt=\"Scott Weiner\" src=\"https:\/\/pizzatoday.com\/wp-content\/uploads\/2013\/09\/Scott_Weiner-e1380129721122.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-337\" class=\"wp-caption-text\"><a href=\"\/author\/sweiner\/\">Scott Wiener<\/a><\/p><\/div>\n<p>This is an intervention. The Internet has become well-worn territory, yet many of you are still treating your Web sites like it\u2019s 1996. Users\u2019 attention spans are microscopically short for Web sites, so you want there to be as few barriers as possible between potential customers and your business. In a completely selfish maneuver to make my own pizzeria-Web site-surfing life less stressful, I\u2019ve compiled a list of my top five pizzeria Web site failures:<\/p>\n<p><strong>1. Just The Facts.<\/strong> Stop burying basic information like your location and hours of operation deep within your site. The further I have to dig for these details, the less likely I am to find them. Be specific about hours rather than simply stating \u201cOpen for Lunch and Dinner\u201d \u2026 because one person\u2019s dinner is another\u2019s late lunch. And remember that the Internet is big, so people who aren\u2019t from your immediate area are likely to view your site. Be thorough with your location information rather than just listing \u201cSweet Valley Location, Bayside location,\u201d etc. None of those names are helpful if I don\u2019t know what state you\u2019re in.<\/p>\n<p><strong>2. Can the Music.<\/strong> I can\u2019t tell you how many times I\u2019ve fallen victim to a sneak attack by a low-quality version of \u201cThat\u2019s Amore\u201d blasting through my computer\u2019s speakers. I get it \u2014 you want people who visit your site to know you serve Italian food, but music is usually more annoying than it is useful. If you do insist on a soundtrack, just be sure to provide an obvious mechanism for turning it off or my only alternative will be to exit your site.<\/p>\n<p><strong>3. Menu Me.<\/strong> Stop making me download a PDF of your menu \u2014 just publish it directly on the page. Placing a downloadable menu on your site gives the user a reason to opt out, especially since folks are so weary of downloading corrupt files. Having your menu readable as text right on the page may even bump your search engine visibility because of all the keywords embedded in your dish names.<\/p>\n<p><strong>4. Annoying Animation.<\/strong> Ditch the annoying flash intros. One of my favorite pizzerias in the world has a loading page and eventual animation that does nothing but waste time. I have an immediate instinct to close a page as soon as I see the \u201cLoading\u201d bar appear. If I really want to track down info about your pizzeria, it\u2019s easier for me to visit Yelp! and run the risk of seeing some bad reviews. Which do you prefer?<\/p>\n<p><strong>5. Faulty Formatting.<\/strong> Investigate how your site looks on multiple browsers. If it looks different on Internet Explorer, Safari, Chrome, Firefox or the utility of your choice, alert your Web master immediately! It frustrates me to no end when I have to scroll from side to side just to view all the information on a pizzeria page. Don\u2019t forget to check compatibility with mobile devices. Some sites have separate mobile versions, but it\u2019s possible to design one site that will work across the board. Newer smartphones are even able to make details like phone numbers and street addresses clickable so users can dial or view your location on their devices instantly, so be sure your site is formatted in a way that optimizes these options.<\/p>\n<p><strong><a title=\"Our Experts\" href=\"https:\/\/pizzatoday.com\/experts\/\">Scott Weiner<\/a> owns and operates Scott\u2019s Pizza Tours in New York City.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an intervention. The Internet has become well-worn territory, yet many of you are still treating your Web sites like it\u2019s 1996. Users\u2019 attention spans are microscopically short for Web sites, so you want there to be as few barriers as possible between potential customers and your business. In a completely selfish maneuver to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3236],"tags":[],"topic":[3255],"class_list":["post-130406","post","type-post","status-publish","format-standard","hentry","category-news","topic-brand-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bring your pizzeria web site up to speed - Pizza Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pizzatoday.com\/news\/2013-march-man-on-the-street\/130406\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bring your pizzeria web site up to speed\" \/>\n<meta property=\"og:description\" content=\"This is an intervention. 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